[Case 04]
70% Growth in Reach with Account Based Marketing
Software
70% Growth in Reach with Account Based Marketing
Boosting Leads for ERP Software
Project Overview
This project focuses on driving ERP software growth in the automotive sector using Account-Based Marketing (ABM) strategies. By leveraging data-driven targeting and personalized engagement, the campaign successfully increased brand reach and lead conversions among key decision-makers.
Problem Statement
Automotive manufacturers struggle with fragmented ERP adoption due to a lack of tailored solutions and targeted outreach. Traditional marketing methods fail to effectively engage decision-makers, leading to lost opportunities for digital transformation.
[Industry]
Software
[My Role]
Director of Growth
[Platforms]
Linkedin, Facebook, Emailing
[Timeline]
Aug 2024- Dec 2024
Persona
Zeynep Damla
CTO
The target persona is a high-level executive in the automotive manufacturing sector, responsible for digital transformation and operational efficiency. They seek robust ERP solutions that enhance scalability, compliance, and integration with existing systems.
Age: 30-55
Location: İstanbul, Bursa,İzmir
Tech Proficiency: High
Gender: Any
Goal
Implement an ERP system that reduces inefficiencies.
Ensure seamless integration of ERP solutions .
Improve decision-making through real-time data and analytics.
Frustrations
Difficulty in finding an ERP solution that meets operational needs.
Overwhelming volume of generic marketing messages .
Resistance from internal teams.