[Case 01]

New Digital Sales Channel Boosts E-Invoice Online Sales 6X.

SAAS

6X Growth
6X Growth
6X Growth

New Digital Sales Channel Boosts E-Invoice Online Sales 6X.

New Digital Sales Channel Boosts Sales

Project Overview

To seize new opportunities in e-invoice SAAS market, Uyumsoft devised a multifaceted solution centered around the development of digital onboarding, sales and activation.

Problem Statement

Uyumsoft aimed to capture new opportunities in the e-invoice market but faced challenges in driving online sales and effectively converting leads. To address this, they developed a digital onboarding, sales, and activation solution that streamlined the customer journey and maximized engagement.

[Industry]

SAAS

[My Role]

Digital Marketing Director

[Platforms]

Make, Website

[Timeline]

May 2024- Sep 2024

Persona

Financial Manager
Ali Hamdi

Small Business Owner / Financial Manager

A small business owner or financial manager looking for a quick and seamless way to adopt e-invoicing solutions. They value efficiency, cost-effectiveness, and user-friendly platforms that simplify compliance with regulations.

Age: 30-50

Location: Istanbul

Tech Proficiency: Moderate

Gender: Male

Goal

Reduce the time spent on purchase and activation.

Trust the platform to handle her payment securely.

Access a seamless e-invoce purchasing experience.

Frustrations

Complex registration and onboarding processes.

Hidden costs or unclear pricing structures in e-invoice services.

Lack of customer support and guidance.

Key Components

UX/UI Web Design Overhaul

Uyumsoft conducted extensive research.

It led to a complete re-design of the e-invoice landing page.

UX/UI Web Design Overhaul

Uyumsoft conducted extensive research.

It led to a complete re-design of the e-invoice landing page.

UX/UI Web Design Overhaul

Uyumsoft conducted extensive research.

It led to a complete re-design of the e-invoice landing page.

One Stop Solution

Digital sales channel simplifies onboarding

Upon successful payment, users can activate their accounts.

One Stop Solution

Digital sales channel simplifies onboarding

Upon successful payment, users can activate their accounts.

One Stop Solution

Digital sales channel simplifies onboarding

Upon successful payment, users can activate their accounts.

Enticing Offers

Uyumsoft introduced compelling offers.

Included non comparable e-invoice packages.

Enticing Offers

Uyumsoft introduced compelling offers.

Included non comparable e-invoice packages.

Enticing Offers

Uyumsoft introduced compelling offers.

Included non comparable e-invoice packages.

Well Designed Marketing Automation

Leveraging advanced marketing automation tool “Make” .

Targeted promotion campaigns .

Well Designed Marketing Automation

Leveraging advanced marketing automation tool “Make” .

Targeted promotion campaigns .

Well Designed Marketing Automation

Leveraging advanced marketing automation tool “Make” .

Targeted promotion campaigns .

Outcome

Significant increase in %137 landing page visitors and nearly 100 bps improvement in CTR.
Time spent on the landing page increase in %25 and decrease in bounce rate approximately %50.
Significant increase in number of leads ( %123) , Prospects (%223) and Subscribers (%567).

Key Learnings

User-Centric Design

User-Centric Design

User-Centric Design

Targeted Digital Strategies

Targeted Digital Strategies

Targeted Digital Strategies

Seamless Onboarding

Seamless Onboarding

Seamless Onboarding

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