[Case 03]
Enhancing Customer Experience
SAAS
Enhancing Customer Experience with an Experiential Marketing Approach
Digital onboarding, demo engagement, and activation.
Project Overview
To enhance customer experience in the e-audit SaaS market, we implemented an experiential marketing approach focused on digital onboarding, demo engagement, and activation. This strategy streamlined the user journey, driving higher conversions and customer retention.
Problem Statement
Many users hesitate during the onboarding and activation process due to complexity and lack of motivation. Without a structured and engaging experience, conversion rates from demo to purchase remain suboptimal.
[Industry]
SAAS
[My Role]
Marketing Director
[Platforms]
Website, Paid Platforms
[Timeline]
Apr 2024- June 2024
Persona
Hasan Bilgiç
Auditor
A tech-savvy accounting or compliance professional seeking an efficient e-audit solution to streamline workflows. They value ease of use, clear guidance, and cost-effective options.
Age: 45
Location: Türkiye
Tech Proficiency: Intermediate to Advanced
Gender: Male
Goal
Efficient onboarding
Quick decision-making
Cost-effective solution
Frustrations
Complex registration process
Unclear demo benefits
Payment security concerns